§01The Journal · Guides
Guides from the Journal.
Practical guides for charter, brokerage and yacht management.
All guides articles · 10
Choosing yacht business software: twelve questions to ask
Demonstrations are designed to impress. These questions are designed to find out whether a system will still be helping you in the third summer.
GDPR for brokers and charter companies: a calm checklist
Yacht businesses hold passports, preferences, payment details and the private lives of wealthy people. A practical, unalarmed walk through what good handling looks like.
AI in yacht sales: drafts, not autopilot
Artificial intelligence can save a broker an hour a day on email. It can also embarrass you in front of a client. The difference is where you place the human.
NAUTIX and OpenMarine in plain English
Two names that crop up whenever a portal asks for a data feed. What they are, why they exist and what they mean for a broker.
Listing syndication explained: one record, many portals
Why the same yacht ends up described six different ways online, and how to keep one source of truth when you publish to several portals.
Charter contracts and multiple signers: a practical guide
Who signs, in what order, and what proof you keep. A calm walk through the paperwork around a charter agreement.
Media kits, not WeTransfer links: presenting a yacht like it matters
A yacht worth millions deserves better than a link that expires on Thursday. How to package photography, plans and documents for buyers, charter agents and journalists.
WhatsApp for yacht professionals, without the personal phone
Clients want WhatsApp, and it works. The problem is whose phone it lives on, and what happens to the history when that person moves on.
The cost of a slow reply: why charter enquiries are won in the first hour
A charter enquiry is rarely a single conversation. It is a race against three other inboxes, and the first useful answer sets the pace.
Applications open · 2027 season
Bring the whole business aboard.
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