The Journal
Notes from the chart table.
Guides, boat-show notes and product news for the people who run charter fleets, brokerages and yacht management companies.
All articles · 43
The 2026–2027 boat show calendar for yacht professionals
Twelve shows from Genoa this month to Monaco in September 2027, with dates checked against organiser information, and a short note on which suits which business.
Monaco Yacht Show 2026: notes from the quay
The 35th Monaco Yacht Show at Port Hercule, attended with MC Zero and Explomar. A short account of the quay, the partner forms and what comes next.
Live results for partners, and branded HTML emails
Show partners see submissions real-time. Every email now arrives branded.
Cannes Yachting Festival 2026: a week with MC Zero and Explomar
Six days in Cannes alongside MC Zero and Explomar, with their lead-capture forms running on Yachtbase Forms. What the week taught us.
From business card to CRM by morning: boat-show lead capture
Boat-show conversations are valuable and short-lived. A routine for turning a week of handshakes into follow-ups before the stand is packed away.
Cannes 2026: personal lead links for every broker on the stand
The Cannes Yachting Festival opens on 8 September. Our plan for the week with MC Zero and Explomar, and a practical way to make sure every lead is credited and followed up.
Passkeys, MFA and an audit log you can verify
Enterprise-grade security for every workspace, including password-free login and cryptographic proof.
Choosing yacht business software: twelve questions to ask
Demonstrations are designed to impress. These questions are designed to find out whether a system will still be helping you in the third summer.
Mailchimp, in sync both ways
Two-way synchronisation between your CRM and Mailchimp audience.
GDPR for brokers and charter companies: a calm checklist
Yacht businesses hold passports, preferences, payment details and the private lives of wealthy people. A practical, unalarmed walk through what good handling looks like.
Top Marques Monaco 2026: what a supercar show teaches yacht brokers
Where supercars meet superyachts is a matter of audience, not exhibits. A guide to the Monaco salon and the shared habits of high-value buyers.
Forms: branded lead capture for shows and partners
Multilingual, templated forms with personal links and live results.
AI in yacht sales: drafts, not autopilot
Artificial intelligence can save a broker an hour a day on email. It can also embarrass you in front of a client. The difference is where you place the human.
The AI email assistant: it drafts, you decide
AI summaries and reply drafts that save time without taking over.
NAUTIX and OpenMarine in plain English
Two names that crop up whenever a portal asks for a data feed. What they are, why they exist and what they mean for a broker.
Holds that expire on their own
Charter holds with automatic expiry, conflict-safe bookings.
Season pricing for charter fleets: low, mid and high done properly
A rate card is a promise you will be held to. How to define seasons, set the rates and keep every quote, contract and invoice telling the same story.
Dubai International Boat Show 2026: the Gulf season, rescheduled
The Dubai International Boat Show has moved to November and is now a permanent fixture of the autumn calendar. What that means for brokers, charter operators and managers.
Analytics for charter and brokerage
Revenue, occupancy, pipeline and growth metrics in one dashboard.
Listing syndication explained: one record, many portals
Why the same yacht ends up described six different ways online, and how to keep one source of truth when you publish to several portals.
WhatsApp, Instagram and Messenger join the shared inbox
Yacht businesses are an official Meta Technology Partner. Connect your Meta business accounts directly.
boot Düsseldorf 2026: what we heard alongside WAMA Yachts
Nine days under one roof in Düsseldorf, working alongside WAMA Yachts. Reflections on how an indoor show works, and what we are keeping.
boot Düsseldorf 2026: preparing for the world's largest indoor boat show
boot Düsseldorf opens this Saturday. How to plan nine days across a vast indoor show, and how to keep what you learn.
One listing, every marketplace: syndication and NAUTIX
Publish yacht listings to multiple portals without duplication.
What a good owner statement looks like
Owners do not want a spreadsheet. They want to know what happened, what it cost and what is needed from them. A statement can do all three on a page or two.
Paris Nautic 2025: why the winter show still matters
After a three-year absence, the Paris boat show came back to Le Bourget in a new format. What a consumer-facing winter show offers a professional, and how to use one.
The Owner Portal: statements owners actually read
Separate portal for owners with statements, financials and approvals.
Charter contracts and multiple signers: a practical guide
Who signs, in what order, and what proof you keep. A calm walk through the paperwork around a charter agreement.
Abu Dhabi International Boat Show 2025: the Gulf market for European fleets
The Gulf winter season is the Mediterranean's mirror image. What European charter operators, brokers and managers should consider before looking east.
Getting paid: deposits, balances and card payments
Invoices, milestones and online card payments all in one system.
Media kits, not WeTransfer links: presenting a yacht like it matters
A yacht worth millions deserves better than a link that expires on Thursday. How to package photography, plans and documents for buyers, charter agents and journalists.
Contracts and e-signatures, every signer in order
Multi-signer contracts with audit trail and evidence.
Monaco Yacht Show 2025: how the superyacht trade does business on the quay
The 34th Monaco Yacht Show filled Port Hercule in late September. A look at how the superyacht trade works at a show like this, and what smaller businesses can learn from it.
Cannes Yachting Festival 2025: notes from the pontoons with WAMA Yachts
A week on the water in Cannes, working alongside WAMA Yachts: what the format rewards, and what we are taking back to the office.
Brochures and media kits, ready for the show season
Professional PDFs and protected sharing for every listing.
Before Cannes: how to prepare a sales team for the Yachting Festival
The Cannes Yachting Festival is won or lost in the fortnight before it opens. A practical checklist for brokers, charter operators and yacht managers.
Quotes that can't change behind your back
Versioned quotes, accepted online, with no ambiguity.
WhatsApp for yacht professionals, without the personal phone
Clients want WhatsApp, and it works. The problem is whose phone it lives on, and what happens to the history when that person moves on.
One inbox for every mailbox
Unify Gmail, Microsoft 365 and IMAP in a shared team inbox.
The cost of a slow reply: why charter enquiries are won in the first hour
A charter enquiry is rarely a single conversation. It is a race against three other inboxes, and the first useful answer sets the pace.
Top Marques Monaco 2025: what the most demanding buyers expect
A supercar salon is not a boat show, but the people who walk its halls are the clients every yacht broker wants. Here is what they expect once the weekend is over.
Introducing Yachtbase
One workspace for your yachts, clients and bookings.
Applications open · 2027 season
Bring the whole business aboard.
Fleet, clients, every channel, every signature and every payment, finally in one place.